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Lacoste

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Lacoste - the most famous polo t-shirt in the world

Lacoste is a brand that doesn’t need to be introduced. The iconic crocodile and the most famous polo shirt in the world with a characteristic fine weave. Loved and appreciated by the enthusiasts of style, class and French nonchalance. It was created for elegant and comfortable performances on the court and green, but it is also appreciated by the fans of other sports discipline and fashion. The brand represents a combination of casual style with a sporty hint. And although today, Lacoste is an empire that creates a complete collection of the famous Lacoste t-shirts, sports and casual clothing, composes original fragrances, produces sunglasses, leather goods and shoes, the polo shirt is what the crocodile brand is famous for. Nevertheless, the brand, created in 1933 by René Lacoste and his wife Simone, is more than just a clothing producer. The Lacoste T-shirt is a lifestyle, it is love for comfort, it is sports joy and a strong conviction that you should always play fair. That is why, an important profile of Lacoste's activity is philanthropy. The brand is strongly committed to helping young people who are marginalized by the system. Thanks to the Lacoste Foundation, they have a chance for social integration by learning tennis and golf. Lacoste protects endangered species, which was very visible in the brand's anniversary collection in 2018, when the iconic crocodile featured in the Lacoste logo was replaced by ten endangered species. Lacoste is also a specific culture that implements the principles of fair play in the production of clothes, making every effort to ensure that their quality and the methods of production are unchanged. That's why, Lacoste uses a knitted cotton fabric in the French knit capital Troyes, the logo, whether hand-sewn or machine-sewn, always consists of around 1,600 stitches, and all the elements of the legendary polo shirt are joined by hand with additional braided reinforcement around the collar and sleeves.
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